DIGITAL FASHION
ABOUT
Digital Fashion is a resale clothing brand that I founded in May 2024. Items are posted on the reselling app, Depop. Clothes listed are inspired by Y2K fashion and vintage pieces.
I have always wanted to own my own reselling brand and I hope to eventually host a pop-op shop at various vintage markets!
SALES
In the span of two months, I sold over 40+ items, and received a special status update from Depop.
I am above average seller ratings
in these areas:
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CTR (click through rate) by 5%
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Post noticeability by 25.4%
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Clicks on shop page per listing by 9.9%
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Engaged buyers by 39.3%
Meaning, my content is high quality, is profitable, it attracts target audiences, and many consumers are finding my page via social media.
My Depop
SOCIAL MEDIA
I started the TikTok account @digitalfashion.0 June 22, 2024.
Since then, I have acquired a combination of over 250k views in less than a month.
Since I promote my Depop business, I have increased my followers on the reselling platform by 40%.
BRANDING
PHOTOGRAPHY
I do my best to make outfits that would attract my target audience and the items I post on my Depop (inspired by Y2K fashion and vintage pieces).
Every outfit photo is displayed on a white blanket/backdrop to keep a clean and easily balanced look.
LOGO
Clean, but sparky look encapsulating the aura of Digital Fashion.
Is also used in the reverse color (black text on white background).
Logo created by me.
CAPTURE
THE
IT
FACTOR.
MESSAGING
"Capture the IT factor look and spirit with Digital Fashion."
Essentially, the way to build one's dream closet is to find unique and curated items that they love. One of the best ways to do that is to shop secondhand, and Digital Fashion aims to spread that message.
FOR THE FUTURE
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Own a pop-op shop/vintage booth
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Own a website
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Expand across social media platforms
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Collaborate with influencers
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Collaborate with other resellers
