UNIVERISTY OF INDIANAPOLIS
AUG - DEC, 2022
Material shown below includes pieces of the campaign to provide a general overview. Meaning, not all tactics are shown here.
GRASSROOTS CAMPAIGN (Account Executive)
STRATEGIC PLAN
As an account executive on this campaign, I led 7 account associates over the span of 4 months. This included assigning weekly tactics involving research, graphic design, writing, and planning.
Each week I conducted two separate meeting (one meeting with 3, another meeting with 4 associates) to accommodate for the large team and everyone's schedules. We covered campaign goals and implemented material.
By the end of the campaign, the Instagram account created gained over 100 followers and the TikTok account gained a combination of 4,000 views.
View the strategic plan here:
GRAPHIC DESIGN
FLYER
PROFILE PHOTO GRAPHIC
COLORING SHEETS
This flyer promoted the coloring contest and provided a visual display to hang up around the campus to attract the university community.
For this campaign, social media accounts were created. This profile photo allowed the accounts to have a universal, recognizable icon.
*Initially created by associates Christina Sato & Nazaria Anderson,
with guidance and edits by me.
Created for our promoted coloring contest
WRITING
RESEARCH
SOCIAL MEDIA POSTS
A concept social media plan used to eventually engage followers on platforms Instagram and TikTok. Captions, hashtags, and post descriptions areincluded.
TARGET AUDIENCE BEHAVIORS
*Initially created by associates Christina Sato & Audrey Panyard,
with guidance and edits by me.
This research was done to determine what influences a prospective college applicant to want to go to college.
Edits were made by Firm Director Amanda Mumphrey & approved by Firm Advisor Rebecca Gilliland.
Learn more about Top Dog Communication: (uindytopdogcommunication.com)