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FIRM DIRECTOR

FIRM DIRECTOR 2023-2024

As the firm director, I led 3 account executives, inspired 19 upcoming PR professionals, and served as the right hand to the firm advisor. 

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I had 5 meetings a week, (in addition to client meetings) consisting of firm expectations/goals, personalized coaching, and maintaining the integrity of Top Dog Communication with the firm advisor. If there were questions about TDC or an event was held inviting the firm, I was the representative and main point of contact. This allowed me to grow my organizational and personable skills. 

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Along with aiding in the guidance of 3 campaigns, I ran the weekly Monday night Applied Public Relations class from 6 P.M. - 8:50 P.M. I created the syllabus for the class and held AP style and current event quizzes. I led design and writing workshops as well. ​​

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With my role, I decided to create a social media presence for TDC. Personally, it was important for me that the agency had this necessity in the world of communication and PR. I ran the official Instagram page, as well as the official website. 

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My dedication to upholding tradition but still taking risks, leading by example, and tackling a variety of roles allowed me to win the "Outstanding Student in Top Dog Communication," in April 2024. This award is given by the department of communication at the University of Indianapolis. 

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Please scroll down below to view my impact on the firm during the 23-24 academic year!

Class planned field trips to BLASTmedia and Dittoe PR

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"Outstanding Student in Top Dog Communication" 2024

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Created the TDC T-shirt design, 23-24.

Given to current students and alumni

IMPACT

  • Created a social media presence for the firm 

  • Reinstated class field trips ​

  • Reformed firm update meetings to become more productive and relieved the tension for first-time students 

  • Split the design workshops into beginner and intermediate groups for focused graphic design training 

  • Held out of class activities to engage students and build relationships outside the classroom 

  • Reinstated winter retreats for the executive team to ensure semester II success and growth 

  • Created a firm director guide for future directors to help them navigate challenges and expectations 

Oversaw campaigns for these clients:

(2023-24 academic year)

  • Fortune Academy 

    • Account Exec: Mallory Thompson​​​

  • Herron High School Athletics

    • Account Exec: Kaitlyn Stines

  • UIndy Theater 

    • Account Exec: Emma Foutz

  • Circle City Irish Fest 

    • Account Exec: Mallory Thompson​​​

  • Herron High School Athletics (golf event) 

    • Account Exec: Emma Foutz

  • UIndy Communication Department 

    • Account Exec: Kaitlyn Stines

Learn more about Top Dog Communication: (uindytopdogcommunication.com)

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