STABILITY FIRST
JAN - MAY,2023
As an account executive on this campaign, I led 5 account associates over the span of 4 months. This included assigning weekly tactics involving research, graphic design, writing, and planning.
Each week I conducted meetings with the team and updated them on client and firm needs, as well as working with each associate individually. I communicated with the client each week via email, sending updates, questions, and material. During client meetings, I led the 45-minute process and covered questions, new insights, and more.
My exponential growth and exceeding expectations throughout the campaign led me to receive "Rising Star in Top Dog Communication," an award given by the University of Indianapolis department of communication. The leadership skills learned also catapulted me into serving as the firm director the following year.
CLIENT CAMPAIGN (Account Executive)
STRATEGIC PLAN
View the strategy behind the campaign here (outlined by me).
WRITING/ STRATEGIC PLANNING
COMMUNICATION PLAN
SOCIAL MEDIA POST IDEAS
Collaborators: Kaitlyn Stines, Evan Porterfield, Kanna Asano, Abigial Ralston and Addison Campbell
Initially made by associate Addison Campbell with edits and guidance by me.
A 58-page plan on brand representation and communication was created for Stability First. It touched on social media, Internet, traditional media, and collateral material.
Detailed content creation list including captions and relevant hashtags. (Specifically, Instagram & Facebook)
RESEARCH
SOCIAL MEDIA MESSAGING RESEARCH
This research conducted a current analysis of the organization's social media, and applied suggestions and tips based off of high-quality social pages. These pages had similar missions to Stability First.
Initially made by associates Kanna Asano & Abigail Ralston with edits and guidance by me.
GOOGLE BUSINESS GUIDE
Google is one of the top search engines on the Internet. Therefore, finding ways to strengthen SEO and a Google Business profile is essential for audiences to find important brand information.
Initially made by associates Evan Porterfield & Abigail Ralston with edits and guidance by me.
GRAPHIC DESIGN
LOGOS & ICONS
To enhance brand clarity, logos were created for the sub-organizations of Stability First. Each organizations mission and values were represented through colors and design. In addition to the logos, icons were created for signature design and further brand clarity.
KEY MESSAGING GRAPHIC
This graphic displayed the values behind Stability First in a visually appealing way.
Tactics displayed includes pieces of the campaign to provide a general overview. Meaning, not all material is shown.
Edits were made by Firm Director Amanda Mumphrey & approved by Firm Advisor Rebecca Gilliland.
Learn more about Top Dog Communication: (uindytopdogcommunication.com)