PLATO'S CLOSET
CONTENT CREATION (Social Media/Creative Director)
*As of May 2024, I do not run this account.
Outfit Posts
As Plato's Closet is a second-hand clothing store, highlighting the best of its inventory is essential for store traffic and sales.
Each week, I put together 5-7 outfits to be posted on the Instagram feed. Styling, editing, and writing captions for the photos to capture the teen/young adult audiences allowed me to be creative, while also sticking to the branding.
Event Posts
These posts were used to promote store events or big inventory drops. These were sneak peeks of what costumers could shop during the day of the event.
The photos are meant to be exciting and anticipating, therefore they were often very elaborate, bright, and full.
Instagram Reels
Out of all of the content posted on the feed, Instagram reels get the most engagement.
This content either displays a playful environment between the employees and the store or highlights the products.